ROSÉ from BLACKPINK and American pop star Bruno Mars have created a global sensation with their recent duet ‘APT.’.
The song’s music video overcame 100 million views on YouTube in just five days after its pre-release on Oct. 18. It has rocked the music world again.
What does ‘APT’ mean?
‘APT,’. which is mainly inspired by Korean drinking culture. It is a popular drinking game.It is also known as ‘the apartment game.’.
When explaining the backstory to the song through Rose’s agency, ‘The Black Label,’ Rose says that APT. is actually her favorite Korean drinking game. She plays this game with her friends back home. The word ‘APT.’ is pronounced as if it’s sung in the chorus: ap-a-teu. ‘Apateu’ is the Korean pronunciation of ‘apartment.’ Rosé and Bruno Mars, who features on the song, also took the opportunity to showcase Korea’s unique drinking culture to a global audience.
So what is K-Pop?
K-Pop, or Korean Pop, is a Korean music genre. It carries on a large range of popular music styles.Choreography is one of the main things that sets K-Pop apart from other music styles.Hip hop, pop, EDM, etc., are popular among them.
K-pop and its evolution:
K-pop has come a long way. It may seem new, like a recent event, but Korean pop and idol culture have an old history. In the 1950s, it started with The Kim Sisters. The Kim Sisters were a Korea-born pop music trio. They spoke no English but achieved fame in the U.S. The Kim Sisters were extraordinarily talented, like the K-pop stars of today, and they were impeccably styled. Korean pop music was revolutionized by Seo Taiji. He had done it by merging it with popular American music. They coupled the new brand of music. They did it with hip-hop choreography, and K-pop was born. Seo Taiji and Boys, they were the first-ever K-pop group. In the early 2000s, it shifted towards a more hip-hop style. In other parts of Asia, it gained popularity, especially in Japan and China. Groups like TVXQ and Big Bang, bringing new style and energy to the spot, and their success made them popular in other parts of Asia. These groups were known for their fashion, complex choreography, and also powerful vocals. So The first generation of K-pop began in 1992 with the debut of the boy band Seo Taiji and Boys. Their debut song, “I KNOW,” introduced a new sound to Korean music by incorporating more Western pop and hip-hop choreography. Generation Two of K-pop, which starts around 2001 and ends around 2011. In that time, many idol groups debuted, such as Big Bang, Girls Generation, Shinee, 2NE1, Wonder Girls, and Super Junior. The third-generation K-pop groups who are dominating the charts today are creating new records by breaking their own. As BTS, EXO, Seventeen, and BLACKPINK have taken over the music world, there are no signs of stopping.
Psy’s ‘Gangnam Style: one of the most significant turning points in K-pop
In the K-pop world, one of the most significant turning points was the success of Psy’s “Gangnam Style” in 2012. The song became so popular and created new records with its catchy beat and funny dance moves, capturing the attention of millions. This song broke all the records of the past in the K-pop industry. It can be said the song was paving the way for other K-pop groups to gain international recognition.
Reasons behind ‘APT’ song’s popularity
“APT.” is popular for a number of reasons.
The song’s lyrics are catchy and appealing to listeners of all ages.The song’s playful mix of English and Korean, including the loanword “Apateu,” is a unique and appealing combination, and also the song features American singer-songwriter Bruno Mars, who is also a popular artist with a large global following and many accolades.
Rose makes history with ‘APT.’
Billboard announced that “APT.” had debuted at No. 38 on its Radio Songs chart.It is a ranking of the most-played songs across US radio stations from all genres. So obviously this achievement marks a significant breakthrough for K-pop. Rose has created another record, as she has become the first female K-pop artist to enter the Top 40 on this chart.She also said that “APT.” was a significant career milestone for her.
